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HD Theater and Mecum Auction Company Announce the First Live HD Auto Auction Series, Mecum Auto Auction: Muscle Cars and More, Starting Saturday, March 29 from 8-11 PM ET

HD Theater and Mecum Auction Company Announce the First Live HD Auto Auction Series, Mecum Auto Auction: Muscle Cars and More, Starting Saturday, March 29 from 8-11 PM ET


SILVER SPRING, Md. & MARENGO, Ill. (PRWEB) February 26, 2008

    MECUM AUTO AUCTION will broadcast live each Saturday night from Mecum Auction Company’s event at the Indiana State Fairgrounds in Indianapolis. Each episode will feature approximately 60 collector cars live from the auction block as bidders vie for some of the hottest rides and coolest classics. The series not only profiles the amazing cars, eccentric collectors and deal-by-deal auction drama, but also explores the behind-the-scene process of these high-end automotive auctions, including the crucial evaluation process.

According to Mecum Auction Company’s CEO Dana Mecum, “MECUM AUTO AUCTION: MUSCLE CARS AND MORE will showcase our highly-spirited automotive auctions, which blend some of the best dramatic elements of sports, reality and game shows. Each auction features real buyers and sellers in a competitive display of bidding prowess, while contemplating the crucial car-by-car question of ‘What’s it worth?'”

“HD Theater is excited to partner with Mecum Auction Company and present the dynamic live action of their collector car auctions,” stated Clint Stinchcomb, executive vice president and general manager of HD Theater and Turbo Media. “MECUM AUTO AUCTION represents our commitment to transport HD Theater’s viewers to compelling live events and capture in HD the meticulous craftsmanship and artistic detail of these spectacular cars.”

The Mecum Auction Company, with corporate headquarters located in Marengo, Ill., is in its 21st year of selling collector cars, specializing in muscle cars and Corvettes. Mecum also produces the Bloomington Gold Corvettes USA show, which is in its 35th year. In 2008, Mecum will host and manage 14 auctions across the United States and expects to sell its 50,000th car in the spring.

The first 24-hour high-definition network to broadcast all of its content in brilliant 1080i and 5.1 digital surround sound, HD Theater offers compelling real-world and motorized content from a wide range of categories including adventure, technology, nature and world culture – all designed to provide viewers with the highest-quality television experience available. Discovery Communications is the number-one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery’s 100-plus worldwide networks are led by Discovery Channel, TLC, Animal Planet, The Science Channel, Discovery Health, Military Channel and HD Theater, with digital media properties including HowStuffWorks.com. Discovery Communications is owned by Discovery Holding Co. (NASDAQ: DISCA, DISCB), Advance/Newhouse Communications and John S. Hendricks, Discovery’s founder and chairman. For more information, please visit www.discoverycommunications.com/.

**Photography and Artwork Available at www.press.discovery.com**





Canadian Hot Rods & Classics Magazine & UltimatePerformanceCar.com announce Strategic Content Partnership…

(PRWEB) November 28, 2005

Canadian Hot Rods & Classics Magazine & UltimatePerformanceCar.com today announced a strategic content partnership. This partnership will see the two media entities share content with each other and further strengthen their position as Canada’s leading performance and specialty car print and online publications.

Canadian Hot Rods & Classics Magazine is dedicated to the Canadian hot rod and classic car enthusiast. Based in British Columbia, the magazine offers a wide variety of material including car shows, car features, tech articles, editorials and more.

In just a few months, UltimatePerformanceCar.com has become the destination for the performance car enthusiast in Canada. The website provides daily news, car features, technical articles, and a huge online store that sells performance parts, tools, and equipment for virtually every type of classic or modern performance car.

This partnership will enhance the national presence of both of these publications and will allow each partner to share stories, features, and coverage of major events. Joseph Baptista, president of UltimatePerformanceCar.com sees the partnership as the future for online media. “As a new publication we’re constantly seeking content from all across Canada. Unlike large media outlets, we do not have the budget to send correspondents out all across Canada. Strategic partnerships like this one with Canadian Hot Rod & Classics allow us to offer more quality content while still maintaining a cost effective delivery system. This is the way new media will be generated, at the grass roots level.”

“For too long, the Canadian gearhead has had to rely on U.S.-based publications for his hot rod fix,” says Canadian Hot Rods & Classics publisher, Terry Denomme. “With publications such as Canadian Hot Rods & Classics and web-based UltimatePerformanceCar.com joining forces, this is no longer the case. The Canadian hot rod scene is vibrant and strong, and by combining forces and sharing information, CHC and UltimatePerformanceCar.com can represent the Canadian scene from coast to coast. If you want to put your finger on the pulse of the gearhead scene in Canada – you’ll pick up a copy of CHC or put UltimatePerformanceCar.com on your online favourites list.”

The two companies are confident that this partnership will lay the foundation for success and that the biggest benefit will be the enhanced content available to their customers and readers.

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