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Get Sick Reading in the Car; Breakthrough Eyewear Design Blocks the Motion Causing Motion Sickness

Jacksonville, Florida (PRWEB) May 21, 2014

Those who get sick reading in the car can also experience motion sickness while using other electronic devices while traveling (i.e. smart phone, tablet, eReader, video, hand-held game). This common and irritating condition makes travel time unproductive and may simply be the result of motion flashing by outside the moving vehicle. This important discovery has led to the development of a novel eyewear product specifically designed to block the motion outside the vehicle.

Introducing ViBANĀ® Eyewear

Up to 40 percent of car travelers suffer from motion sickness and up until now, there wasn’t anything that could be done about it. Anti-motion drugs tend to make people feel tired and groggy, while other so-called “solutions” never live up to their claims. Now, there’s relief available by blocking the motion causing motion sickness. Three years in the making, ViBAN accomplishes what sedating drugs and other products have not — the prevention of car sickness or visually-induced motion sickness before it starts.

Only ViBANĀ® blocks the motion causing motion sickness. Worn like sunglasses, it is attractively designed and weighs only one ounce. This feature allows it to be worn comfortably for hours at a time.

Blocking motion works because it gets right to the core of the cause of motion sickness – opposing reports to the brain. The eyes report motion yet muscle receptors report the passenger is sitting still, a condition also known as sensory conflict. ViBAN blocks the passenger’s view of motion outside the moving vehicle while providing and undisturbed and focused view inside the vehicle. For many, removing the visual component contributing to sensory conflict is a critical step to avoiding motion sickness.

Additional product information is available at: http://motionsickness.viban.com.

Writers: Update your readers on this exciting development.